It’s not healthier for you. It doesn’t technically come from the Himalayas. But pink salt’s appeal has exploded nonetheless.

For decades, I was under the impression that salt is white. Table salt, sea salt, kosher salt, whatever—the sky is blue, the salt is white, and that’s just how things are. Then, about three years ago and for reasons that were not clear to me at the time, much of the salt I encountered was suddenly pink. I bought some pink salt, but I didn’t know why. It seemed like the right thing to do.

Specifically, almost all pink salt is branded as Himalayan. Most of that comes from the enormous Khewra Salt Mine, situated between Islamabad and Lahore in Punjab, a bit south of the actual Himalayas in Pakistan. Those salt veins, formed when ancient seabeds were pushed inland, are hundreds of millions of years old, and legend holds that the site of the mine was originally discovered by Alexander the Great. Now pink salt is available from a slew of food, beauty, and home-decor brands. Instagram wellness influencers insist it will help you regulate your blood sugar and sleep cycle. You can buy a set of shot glasses carved out of rose-colored Himalayan salt for about 30 bucks at Williams Sonoma.

Although pink Himalayan salt is perfectly functional for its intended culinary purpose—making food salty—it’s never before been particularly prized or venerated for its quality. That makes its meteoric rise from food-world also-ran to modern lifestyle totem all the more unlikely. For it to happen, a lot of seemingly separate dynamics in food, media, and health had to collide.

Even if you lack high-end gourmet tendencies, if you’re interested in food at all, you’ve probably encountered pink Himalayan salt periodically since 2009. That’s when Trader Joe’s started carrying it prepackaged in a grinder, according to Erin Baker, a representative for the grocery chain. Baker wouldn’t disclose sales but noted that Trader Joe’s stores carry fewer products than traditional grocery stores do and cycle out products that don’t sell quickly. “A nine-year (and counting) run [for our pink salt] would be indicative of customer interest,” she told me in an email.

The Trader Joe’s version was my first brush with the product a few years ago, and after I noticed it (which was easy, because it’s pink) on the table at a friend’s dinner party, it seemed to pop up in the home of everyone I visited afterward. The grinders cost only a few bucks, and they appear to catch on like a yawn in social circles of young home cooks assembling their first solid, adult pantries.

That memorable look gives the product an advantage that would otherwise be difficult for marketers to assign to something as mundane as salt: a distinctive brand. “I mean, it’s really pretty, right?” says Megan O’Keefe, the business manager of SaltWorks, America’s largest salt importer. “The pink color and the natural look make seeing a grinder filled with it impactful, and that’s attractive to consumers.”

When the chef and food scientist Ali Bouzari first encountered pink Himalayan salt in a store, it was in a specialty spice shop in Denver. “I asked one of the clerks what it was good for, and she just looked at me and deadpanned: ‘Being pink,’” he told me.

The salt’s color is certainly key to its success as an Instagram icon of aesthetically pleasing home cookery; there are more than 70,000 images under the #pinksalt hashtag. But it also works on another, less obvious level. According to Mark Bitterman, the author of several books on fine salts, Himalayan pink’s aesthetic difference allows consumers to read other differences into it. “We’ve been told we’re not supposed to eat salt, but we need to, and we’re biologically compelled to, and flavor doesn’t work without it,” he says. “So we had to find some way to understand this tension between the existential terror of eating it and the physiological reality of needing it. What we did was we said, ‘Uh, natural salt, pink salt, whatever—that’s safe.’”

Bouzari has seen a similar phenomenon among clients at his food-product consultancy. “Pink salt is ‘good salt.’ Some of our clients literally say that phrase: They want to make sure their paleo pork rind or whatever only has good salt,” he says. Pink salt might be pretty, but it wouldn’t have reached its current popularity without a significant boost from trendy notions of wellness. Often that means single foods or ingredients end up with a vague reputation for quasi-medicinally, often based on notions of their purity or naturalness.

Although many things become popular because of specious health claims attached to them on Instagram by people with lots of followers and few credentials, Himalayan salt seems to be a slightly different case: People saw it and liked it, and many of them reverse-engineered a justification for that desire from there. That often hinges on the elevated levels of trace minerals in the salt, which are what give it its distinctive look. Although those minerals are indeed present, the health claims attached to them are fiction, according to Bouzari. “Compositionally, it doesn’t check out that you would have enough zinc or magnesium or calcium in this salt to make a difference,” he told me. And because salt lacks the chemical context of more complete foods, which contain other elements that help your body efficiently absorb nutrients at a molecular level, it’s doubtful salt would even be a good way to get those nutrients inside you.

Still, the food’s fabled origins are enough to give those claims a veneer of authenticity for plenty of people. Because of Himalayan salt’s American branding as healthful and Eastern, it joins things like turmeric and matcha as ingredients that have long been used outside the United States but that have become fetishized—and sometimes appropriated—for their mystical foreignness and near-magical medicinal properties. “I don’t know that pink salt is anyone’s hallowed cultural touchstone,” says Bouzari. “But I wonder if it was called Pakistani if people would be quite as taken with it.”

To Bitterman, Himalayan salt’s status as an outsider in American and European traditions seems key to its success. “Right around the time that pink salt made its debut on the American scene, French gray sea salt and fleur de sel were making their debut, which are fancy salts,” he says. “And people seemed to believe they couldn’t be healthy.”

The salt’s popularity probably wouldn’t be possible without the context of rising concerns about industrialized food systems. American Millennials, raised on the processed foods of the ’80s and ’90s, want to know what they’re eating. “It’s almost a farm-to-table idea,” says O’Keefe. “That story of pink salt coming out of the mountains and being mined from these ancient seabeds is romantic.”

And it’s not just food. People love the salt so much that it’s begun showing up in beauty products and decor, such as bath scrubs and salt lamps. Hillary Dixler Canavan, the restaurant editor of the food-culture website Eater, sees that as part of a larger attitude in wellness. “Gwyneth Paltrow once dipped a french fry in Goop face cream and ate it to show how organic it is,” she says. “There is this idea that your beauty supply should be food, and your food should be beauty, as a signifier that you really value natural and organic ideals.”

Dixler Canavan is a little more skeptical about whether pink salt’s uses outside food are proof of its quality. “It’s very telling that it’s not widely used in high-end restaurant kitchens,” she says. “The pink-salt thing is aesthetic. It’s the same thing as having one of those Diptyque candles. It’s another marker of taste and your adherence to what your taste is supposed to be.”

Pink salt is more expensive than its less photogenic counterparts: A five-pound bag of coarse pink Himalayan from SaltWorks will cost you $19, compared with $11.40 for Mediterranean sea salt in the same quantity and coarseness. And because it’s not necessarily eight bucks more functional as an ingredient, that won’t be worth it for some people. For others, though, Bouzari understands the impulse. “It’s theater, it’s performance,” he says. “Little flecks of unicorn cocaine on a nice charred beet? That’s aesthetically appealing, and that will influence flavor indirectly … Functionally, it’s good for everything that salt’s good for, full stop.”

speleotherapy

The Khewra salt mine is located at Khewra in Punjab province of Pakistan. It is the largest salt mine of the sub-continent as well as the second largest and the oldest salt mine in the world. The salt range is spread to about 186 miles in length and the average height is about 2,200 feet.

In addition to the production of pure rock salt, established in March 2007 was the world’s biggest Speleotherapy center. It is a twenty-bed therapy center for the patients with respiratory disorders, especially the asthmatic patients.

For many years, Khewra salt mine has been a great attraction for the tourists from all over the world. Moreover, it also attracts a lot of asthma patients each year from all around the country.

Khewra’s salt therapy center is similar to the previously built salt resorts in Poland and Ukraine. The patients spend about 12 hours daily in the therapy center for a total of 10 days of therapy. The sterile environment has salt aerosols naturally dispersed in the air. These salt micro-particles have antibacterial effects, so they help to clear out air passages in the lungs of the respiratory patients, consequently causing an ease in breathing. The recovery percentage for young and old patients is about 70% and 50% respectively.

salt brick

Wooden salt bricks is craved and designed out of the naturally occurring Himalayan salt. Himalayan salt
is a free flowing, naturally occurring mineral found in the Potohar valley of Pakistan.
Wooden salt box with exemplify your leisure and recreational mode. Think of the past in a lighter mode;
live in the present under auspicious wooden salt presence and plan future with purest of the materials.
Wooden salt box is specially designed and fabricated out the indigenous salt for smooth respiration.
Our respiratory tracks need therapy because of toxic air inhalation and pink Himalayan salt is proved to
be the best when it comes to either cure or protect against asthma and associated allergies.
Pink salt has been found to have revolutionary effects on mental health as well. Apart from curing
respiratory disorders, presence of salt content around us allows healing of mental scars.
Pink salt allows free, abrupt and transparent flow of instructions from our mind.
Natural cures are always preferred over the artificial ones. Regular medications and use of inhalers is a
nonstop irritation and is considered a nuisance by the fellow companions.
Don’t spoil your bodies’ interior with superficial treatments meant to suppress the symptoms of asthma.
Avoid suffocation; breathe freely and without any hindrance or interruption.
Pink salt wooden box inside your living rooms will allow to sit in a comfort, delightful and blessed zone,
where your mind and respiration shall be given the all important ‘massage’ necessary for quality
functioning.
Wooden pink salt box isn’t that costly when it comes to its benefits as a healer and as a decorative unit.
Rejoice the moments of easiness with pink salt wooden brick. Its glittering from the onset and it shall lit
up the interiors of your heart and soul as well.

salt wall

Pink salt wall Himalayan salt bricks are specially designed for leisure and health purposes. Salt is a natural remedy to allergy, asthma and associated diseases. Pink salt has invented newer ways of dealing with chronic respiratory disorders. One can feel the freshness of cleaner airs and unpolluted surroundings with Himalayan Brick salt.
Replace the wooden and cemented texture with natural ingredients that is with Himalayan salt bricks.
Enjoy the pious, neat and clean surrounding and breathe in a comfort zone devoid of any contamination.
Salt bricks won’t only purify the air around you; it will act as a natural cure for mental uneasiness as well.
Peace is the order of the day as we are made to work and perform multiple tasks in shorter spans which suffocate our brain cells.
Bricks out of purest salt will pave the way towards eternal peace as one can sit back, relax and rejoice in natural conditions.

Pink salt wall Himalayan salt bricks are specially designed for leisure and health purposes. Salt is a natural remedy to
allergy, asthma and associated diseases. Pink salt has invented newer ways of dealing with chronic respiratory disorders. One can feel the
freshness of cleaner airs and unpolluted surroundings with Himalayan Brick salt.
Replace the wooden and cemented texture with natural ingredients that is with Himalayan salt bricks.
Enjoy the pious, neat and clean surrounding and breathe in a comfort zone devoid of any contamination.
Salt bricks won’t only purify the air around you; it will act as a natural cure for mental uneasiness as well.
Peace is the order of the day as we are made to work and perform multiple tasks in shorter spans which suffocate our brain cells.
Bricks out of purest salt will pave the way towards eternal peace as one can sit back, relax and rejoice in natural conditions.

salt wall
Himalayan salt has been researched time and again for its positive impacts on our body and soul.
It has been proved that Himalayan is a natural therapy to undo persistent respiratory disorders.
Our respiratory tracks are choked with dust and toxic pollutants because of environmental degradation.
Reluctantly one can get inflicted with respiratory syndromes such as asthma. Allergies are closely associated with asthma as our body releases undesired hormones at inappropriate times.
Salt brick structure around you will act as a natural shield against all sorts of environmental contamination.
Your body shall carry out the all important tasks of inhalation and exhalation with ease and you will never feel short of breaths.
Additionally tidy conditions around you will remove all sorts of distress and frustrations from your mind and you will feel delighted, energetic and motivated.
Brick salt serves multiple purposes; it shall glorify the beauty of your living rooms and bedrooms and shall clear up all the toxins from your body over a period of time.